Michael Longerbeam, Direct to Consumer Manager, Dry Creek Vineyard (California USA)

Michael Longerbeam, Direct to Consumer Manager, Dry Creek Vineyard (California USA)

Cathy Huyghe
Marketing

Years in the Industry:
Seventeen years and going strong. I grew up in Livermore one of those “other” California wine country appellations, so the wine bug bit me when I was young. After college, I worked in Silicon Valley doing my time in high tech Direct Marketing. As a result, I bring a unique set of skills to the wine industry…analysis, more analysis, a deep curiosity, metrics, tech, and all things nerd. Being based in agriculture, the wine industry has historically lacked these skills. Some of my greatest accomplishments in wine DTC are due to that unique skill set…i.e. doubling, tripling, quadrupling DTC wine revenue.
 
My Top Challenge to Wellness:
Allow me to overthink this question. Which is the answer to the question. My own analytical mind has been both a benefit and a challenge. Do you know one of the greatest benefits of DTC/Direct Marketing? You can measure everything. Do you know one of the great challenges of DTC/Direct Marketing? You can measure everything. Knowing what to focus on to achieve your goals is as important as having the necessary skills to achieve your goals. Otherwise, you're just spinning your wheels.

How I Keep It Together to Stay Well:
Humor, family, yoga/meditation, faith, exercise, community, doing what it takes to shut down my busy mind when it is not serving me.

What Inspires Me:
People who persevere despite multiple setbacks. In deciding that the only true failure is giving up, individuals set themselves up for a life of great accomplishments.
 
A Quote I Love:
If you want happiness for an hour, take a nap. 
If you want happiness for a day, go fishing. 
If you want happiness for a month, get married. 
If you want happiness for a year, inherit a fortune.
If you want happiness for a lifetime, help somebody else.
~ Chinese proverb
 
You can connect with Michael on Facebook and Linkedin.

Cathy Huyghe
Marketing
, , , , ,
Cathy Huyghe

Cathy Huyghe is a dynamic media professional with a special interest in wine and the spirit of hospitality. She is also an effective, engaging public speaker on subjects ranging from wine and gastronomy to digital media and entrepreneurship.

Cathy is the co-founder and CEO of Enolytics, a big data startup providing business intelligence for the wine industry. She also currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass; she was a finalist for the 2016 IWSC Wine Communicator of the Year award; and she won the 2016 Innovator of the Year award from Diaz Communications.

Cathy's writing has appeared in print and online for both general-interest and wine industry publications including the Harvard Business Review network, The Atlantic, Decanter, Food52.com (where she was the "Wine, Unfussed" columnist), DailyBeast, The Boston Globe, the Washington Post, Wine Enthusiast, GlobalPost, Grist.org, and Daily Candy. She has also been featured on the BBC, WNYC, WGBH, and Nevada Public Radio.

Cathy is the founder of 365daysofwine.com and Red White Boston, a digital media company for the wine industry. Red White Boston produced daily content, monthly tasting events, and a location-based iPhone app of video wine recommendations from their network of 30+ local partner stores. While in Boston, she also managed the wine cellar at WGBH public broadcasting station and managed wine events for donors and the public.

Cathy’s restaurant experience started when she knocked on the kitchen door at Chez Panisse in Berkeley. She also has worked for Jean-Pierre Vigato in Paris (at Natachef bistro and at his two-star restaurant, Apicius) and for Thomas Keller at Bouchon in Las Vegas. She studied at La Varenne École de Cuisine in Burgundy, France; she completed the Wine Studies program at Boston University; and she received Advanced Certification from WSET (Wine and Spirits Education Trust). 

Cathy received a master’s degree from the Graduate School of Design at Harvard in 2004 and a second master’s degree in Journalism in 2010, also from Harvard. Before that, she received a master’s degree in comparative literature from the City University of New York in 1998 and a bachelor’s degree from Bucknell University in Lewisburg, Pennsylvania in 1995. She is also a trained mediator, and worked for two years at the Program on Negotiation at Harvard Law School on a project in the Middle East.

In April 2008 she founded the Harvard Alumni in Wine and Food special interest group, which provides educational and networking services to the Harvard alumni and current students. She has also served as the President of the Harvard Club of Georgia, and she has begun a term of service on the Board of Directors for the Harvard Alumni Association.

Her other non-profit involvement includes the Women's Solidarity Society at the new National Center for Civil & Human Rights (Atlanta), grant reviewer for the Food Well Alliance (an Atlanta-based organization that supports the local network of 350 urban farms and community gardens), Coach at GOTR (Girls on the Run) in Atlanta, Board Member at the Greening Youth Foundation (Atlanta), Board Member at The Food Project (Boston), and Mediator at the Neighborhood Justice Center (Las Vegas).

She lives in Atlanta with her husband, their twin boys, and their Bernese Mountain dog, Coco.

Website

Know Someone Who Would Like To Be A Part Of ABG?

Tell Us!

Help ABG grow into a stronger global community that supports wellness for the long term. Click the link below to nominate someone to be featured in ABG's Community Profile!

Nominate A New Member
Rachel DelRocco Terrazas, Editor-in-Chief at the Vintner Project, freelance writer, editor, and copywriter at racheldelrocco.com (Arizona, USA)

Rachel DelRocco Terrazas, Editor-in-Chief at the Vintner Project, freelance writer, editor, and copywriter at racheldelrocco.com (Arizona, USA)
Annie Shull, Proprietor and C.O.O of Raptor Ridge Winery, Proprietor of Just This… Mindfulness (Oregon USA)

Annie Shull, Proprietor and C.O.O of Raptor Ridge Winery, Proprietor of Just This… Mindfulness (Oregon USA)
0