Stephanie Peachey, Growth Marketing Strategist and Consultant (Montana, USA)

Stephanie Peachey, Growth Marketing Strategist and Consultant (Montana, USA)

Cathy Huyghe
Marketing, Entrepreneur

Years in Industry:
Eleven years, including the few months when I convinced an Upper East Side, Manhattan wine shop manager to let me loiter a few evenings a week. I wanted to listen in on their conversations with customers, learn more about wine and how the industry worked, and determine if I really wanted to leave a cushy B2B corporate job for the wine industry. Clearly, the answer was “yes,” and I decided to marry my love for marketing with my passion for wine, travel and the most complex CPG product there is.

In Jan of 2011, my extremely supportive husband and I left NYC for Sonoma County, where I started the SSU Wine Business Institute graduate school program and shortly thereafter welcomed our eldest son. While completing my masters, I joined the Vintage Wine Estates team where for almost six years I led their DTC business, which led to executive roles with Kosta Browne and Fetzer.

The chaos of COVID has since changed my career trajectory in the most wonderful ways. In the summer of 2020, when we began preparing for the start of “remote school” for my then first- and fourth-graders, while trying to balance the demands of work, I knew something had to change. My husband and I decided to take our show on the road. I left my full-time role and our family loaded into our travel trailer and set out to explore some of the most stunning and remote places in the Mountain west.

That time allowed us to add real-life curriculum into the kids’ school work, and it gave me a chance to re-evaluate what I really wanted from my career. (Check out our road trip adventure here.) Today, the view outside my window shows the mountains surrounding Glacier National Park, and I am fortunate to consult with incredible wineries, companies and people that I genuinely enjoy and want to help grow. But the most rewarding part is that I get to be involved in the day-to-day moments of my children’s lives. This is my new form of balance.

My Top Three Challenges to Wellness

  1. Accepting seasonality. I dream about having a set schedule. You know the one? With the perfect workout routine, sleep schedule, set meditation, disciplined meals, etc. I am learning to embrace that that is not my personality nor is it my life. My family thrives on action and spontaneity. A schedule that works during the kids’ hockey season will look vastly different during summer or whichever season is next.

  2. Food & Drink FOMO. I excel in the areas of eating and drinking. I love the rituals, the complex flavors and the richness that comes along with food and wine. This goes for dining out or eating at home, and I have a hard time saying “no” because I simply don’t want to “miss out.” Thankfully, in our industry there is usually a next time to experience something wonderful. But man, I have to constantly have to remind myself that it's okay to sit one out.

  3. Creating the time and staying motivated - for wellness. In my professional and volunteer life, I am a very motivated people pleaser who always tries to say “yes.” Success and productivity during the “work day” brings me great joy. It also often leaves me ready to chill, and less motivated to tackle the workout which by then can feel more like a chore.

How I Keep It Together to Stay Well
Grace & Appreciation: Grace on the days when I succumb to my food & wine FOMO, and appreciation for the days when balance is actually achieved.
Prayer & Faith: Both are a tremendous source of strength for me.
Getting Outdoors: there is nothing more rewarding or clearing than hitting a hiking trail, the slopes or even a walk around the block.

What Inspires Me
Seeing those around me thrive and being able to support their success and joy.

A Quote I Love
It’s not a profound, but I love the song lyric: “The road goes on forever and the party never ends” - Robert Earl Keen

You can find Stephanie on Instagram and LinkedIn, and reach her via email.

Cathy Huyghe
Marketing, Entrepreneur
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Cathy Huyghe

Cathy Huyghe is a dynamic media professional with a special interest in wine and the spirit of hospitality. She is also an effective, engaging public speaker on subjects ranging from wine and gastronomy to digital media and entrepreneurship.

Cathy is the co-founder and CEO of Enolytics, a big data startup providing business intelligence for the wine industry. She also currently writes for Forbes.com about the business and politics of the wine industry, and for Inc.com about entrepreneurs with a special focus on women. She is the author of the award-winning book Hungry for Wine: Seeing the World through the Lens of a Wine Glass; she was a finalist for the 2016 IWSC Wine Communicator of the Year award; and she won the 2016 Innovator of the Year award from Diaz Communications.

Cathy's writing has appeared in print and online for both general-interest and wine industry publications including the Harvard Business Review network, The Atlantic, Decanter, Food52.com (where she was the "Wine, Unfussed" columnist), DailyBeast, The Boston Globe, the Washington Post, Wine Enthusiast, GlobalPost, Grist.org, and Daily Candy. She has also been featured on the BBC, WNYC, WGBH, and Nevada Public Radio.

Cathy is the founder of 365daysofwine.com and Red White Boston, a digital media company for the wine industry. Red White Boston produced daily content, monthly tasting events, and a location-based iPhone app of video wine recommendations from their network of 30+ local partner stores. While in Boston, she also managed the wine cellar at WGBH public broadcasting station and managed wine events for donors and the public.

Cathy’s restaurant experience started when she knocked on the kitchen door at Chez Panisse in Berkeley. She also has worked for Jean-Pierre Vigato in Paris (at Natachef bistro and at his two-star restaurant, Apicius) and for Thomas Keller at Bouchon in Las Vegas. She studied at La Varenne École de Cuisine in Burgundy, France; she completed the Wine Studies program at Boston University; and she received Advanced Certification from WSET (Wine and Spirits Education Trust). 

Cathy received a master’s degree from the Graduate School of Design at Harvard in 2004 and a second master’s degree in Journalism in 2010, also from Harvard. Before that, she received a master’s degree in comparative literature from the City University of New York in 1998 and a bachelor’s degree from Bucknell University in Lewisburg, Pennsylvania in 1995. She is also a trained mediator, and worked for two years at the Program on Negotiation at Harvard Law School on a project in the Middle East.

In April 2008 she founded the Harvard Alumni in Wine and Food special interest group, which provides educational and networking services to the Harvard alumni and current students. She has also served as the President of the Harvard Club of Georgia, and she has begun a term of service on the Board of Directors for the Harvard Alumni Association.

Her other non-profit involvement includes the Women's Solidarity Society at the new National Center for Civil & Human Rights (Atlanta), grant reviewer for the Food Well Alliance (an Atlanta-based organization that supports the local network of 350 urban farms and community gardens), Coach at GOTR (Girls on the Run) in Atlanta, Board Member at the Greening Youth Foundation (Atlanta), Board Member at The Food Project (Boston), and Mediator at the Neighborhood Justice Center (Las Vegas).

She lives in Atlanta with her husband, their twin boys, and their Bernese Mountain dog, Coco.

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