Julie Milroy, VP On Premise, Southern Glazer's Wine & Spirits of America (Miami, FL, USA)

Julie Milroy, VP On Premise, Southern Glazer's Wine & Spirits of America (Miami, FL, USA)

Years in the Industry:
I have been in the beverage alcohol industry for over 15 years, and my family owned restaurants when I was growing up. I started my wine career when Dominique Nocerino of Vinifera Imports gave me a chance, and I moved to Miami. The role required fluency in the Italian language and expertise in Italian wine. I told Dominque that I had neither, but I know how to sell and can learn anything. He told me that he can’t teach me how to sell, but he can definitely teach me about wine. And that was my golden opportunity into this incredible industry.

One of my customers, Aniece Meinhold, referred me to SGWS 12 years ago and I started my first role as an On Premise Wine Consultant, calling on the top restaurants and hotels in Miami Beach and surrounding areas. I then moved into Wine & Spirits Territory Management, then a leadership role where I founded our first state-wide sales development program called DREAM. Following a merger of Southern Glazer’s Wine & Spirits, I became Regional Marketing Director of Fine Wine & Top 7 Spirit Suppliers. I am currently in a national role in on premise sales and marketing for the Beam Suntory Portfolio.

My Top Three Challenges to Wellness:
My number one culprit is FOMOO, Fear of Missing Out on Opportunities! I have so much enthusiasm for things that I am passionate about that I have a hard time letting opportunities slip by. This causes me to burn out either physically by getting sick or injuring myself, or else full on mental shut down. It’s not a good feeling and I’ve tried to recognize the signs early on. They involve stress, grinding teeth, thinking in the middle of the night and losing my patience.

My second biggest culprit is Food & Water and lack of! I am so bad with drinking water and I’m not a breakfast person. I will drink coffee with full cream through lunch. Then I’ll skip lunch because I’m too busy working, which causes me to binge on chips until dinner time.

Lastly, I have a hard time saying No. Not because I’m worried about hurting people’s feelings or letting them down, but because I genuinely want to do everything! I have a lot of energy and a knack for multitasking and efficiency, which allows me to produce a lot. This has gotten the best of me many times, and it’s another time when I needed to recognize the signs early on.

How I Keep It Together to Stay Well:

  1. My number one is to connect with my body and spirit, through aromatherapy, restorative yoga, acupressure, spinal therapy, a spa day.

  2. Nature and the outdoors. I listen to podcasts while I run, or I walk and reflect, or sit outside and watch the birds.

  3. Read! Paper books, historical timepieces, women’s journeys, the Seven Sisters series by Lucinda Riley.

What Inspires Me:
I’m inspired by different perspectives and experiences, and I am inspired by my passion. Also, challenges inspire me because I am a master problem solver. I will find and use every tool in the toolbox. Usually I find the right one by the third attempt!

A Quote I Love:
“You have to teach people how to treat you, rather than expecting them to know.” Viola Kaye Smith, the first Black woman in a leadership role in flight manifest, coordinating with pilots. Also my best friends’ mom.

You can listen to the ServedUp podcast here.

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