Alicia Towns Franken, Wine Educator, Board of Directors, Wine Unify, (Boston, USA)

Alicia Towns Franken, Wine Educator, Board of Directors, Wine Unify, (Boston, USA)

Years In Industry:
I have been in the hospitality industry since I was 19. I just did the math, it’s been 35 years! Starting as a server during my undergraduate years, transitioned to wine director, currently working as a Wine Consultant & Event Planner.

My Biggest Challenge To Wellness:
If 2020 has revealed anything to me, it’s that I had been coasting on fumes for years. Hospitality people like to make everyone happy - family, friends, clients, community organizations and even complete strangers. It's always been difficult for me to say no to anyone asking for my help, whether it was to donate my time or my expertise or just facilitate a connection. But when we were all forced to slow down in March, I realized that I was completely exhausted.

I had overextended myself, spreading myself to the point of almost breaking. My body hurt (couldn’t find time for yoga), my head felt disconnected from my body, (meditation no longer came easily). I literally felt like I was running on a treadmill but not getting any traction. So this year was the birth of NO, for me. I took inventory of where and how I was spending my time, and made difficult decisions and brutal cuts.

How I Keep It Together To Stay Well:
Reclaiming my time! I have stopped living my life on autopilot. I want to be there fully for the people and the organizations I truly love. I am trying to simplify and live more intentionally, finding joy and peace, in the smallest of things.

Exercise is key for my mental health. What helps me keep it together are yoga, meditation, boxing and acupuncture. Not having to be in person at the gym and the increase in online access has afforded me more flexibility and less excuses. I should also mention dance parties with my husband and our teenagers are a great mood elevator. Oh and bubbles, because who can be sad with a glass of champagne in their hands, its like popsicles for adults!

Lastly, identifying and staying involved in a select group of organizations and causes feeds my soul. In June, I helped launched Wine Unify, a non profit platform that champions diversity and inclusion for underrepresented minorities in the wine industry. I also serve on the board of The Esplanade Association, the Advisors of the Isabella Stewart Gardner Museum, and the Leadership Council of The Posse Foundation. Diversity, equality, inclusion, land conservation, museum and education, family and friends - check, check and double check.

You can connect with Alicia on Instagram for her personal page and Wine Unify, on Twitter and LinkedIn.

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