Carlota Montoya, Maestro Tequilero and Advisor to Tequila and Mezcal Brands (Mexico City, Mexico)

Years in the Industry:
I've been working at the industry for nine years now as a reporter, student, teacher and advisor. In my current role, I’m an advisor for spirits brands (tequila and Mezcal) and I teach at Domecq Academy.
 
I started in 2012 as editor in chief of Tequila Apasionado magazine, and I studied spirits first until I became Maestro Tequilero, which is like an enologist for tequila. I’ve been working with more than 15 brands on launching and selling a product and how to sell it.

My Biggest Challenge to Wellness:
My biggest challenge to wellness since COVID is find the balance between my duties and my health (mind and body), and of course to redefine the way to achieve wellness in this new reality. The way I reached wellness before was directly associated to travel and now, I find creative ways to get it.
 
For example, I’ve been working with the Wine Bar by Concours Mondial de Bruxelles in Mexico City in the development of a “Box experience” to show customers how to taste at home some of the wine and spirits winners of the year. We’re about to launch the project at the end of the month.

How I Keep It Together To Stay Well:
It’s been hard. I’m reading a lot, and studying more. Thanks to the pandemic we have more tools to learn, and I think that learning is indispensable to finding wellness. I also painted a wall to create a zen space, and I’m starting meditations at home.

I'm reading and writing more than used to, and finding myself in new projects through the possibilities social media. But mostly, I think that the best way of being well depends on how grateful you can be about the things you have.

You can connect with Carlota on Instagram at @carlotamontoya.