Sergio E. González, CMS Certified Sommelier, Commercial Director of The Key Company Beard, Riedel Brand Ambassador, Educator, and Founder - Sotol Flor del Desierto (Mexico)
Years In Industry:
My career started in California in 1998 under the mentorship of Dennis Overstreet at The Beverly Hills Wine Merchant. I am currently the Commercial Director for The Key Co. Beard, a wine importing and marketing company, and the exclusive distributor for Riedel glassware in Mexico, for which I am the brand ambassador. I also ventured into the production of Sotol, one of the most emblematic craft spirits in Mexico by creating the brand Sotol Flor del Desierto and founding Noa Norte Spirits and Products, a distribution company whose sole mission is the rescue and preservation of ancestral distillation techniques in Mexico.
My Biggest Challenge To Wellness:
A constant in my everyday life is lack of time. In a hectic place such as Mexico City, traveling long distances among the city’s more than 21 million inhabitants, traffic jams can be a nightmare! Thankfully, everyday there are more bike lanes and micro-mobility services like electric scooters and mopeds, so I have that fun option when needed.
Also, while running from one tasting or class to another, it is difficult to sit down and have a proper meal, so I have to be on the look out for eateries where I can grab a quick bite and go; because as much as I would like to, I can’t make an everyday meal out of our delicious tacos and street food.
How I Keep It Together To Stay Well:
I love sharing my passion and endless appreciation for wine through teaching and have been doing it for eight years, such a therapeutic effect!
I also love mountain biking and try to ride at least once a week to let off some steam. A bit of meditation and yoga now and then allows me to slow down, breathe, and recharge. Listening to good music is a must, along with eating and drinking well, but most of all, spending as much time with my family and loved ones as possible.
You can connect with Sergio on Instagram at @drinkmx
Know Someone Who Would Like To Be A Part Of ABG?
Tell Us!
Help ABG grow into a stronger global community that supports wellness for the long term. Click the link below to nominate someone to be featured in ABG's Community Profile!
