Jayne Portnoy. Founder + Brand Mechanic, JP Consulting (USA)

Jayne Portnoy. Founder + Brand Mechanic, JP Consulting (USA)

Years In Industry:
My love affair with the hospitality industry began at the age of 19, when I realized this was a career path that tipped in cash! It was years later, in a transition from Director of Marketing for the NFL Tampa Bay Buccaneers to a similar post at Outback Steakhouse (part of Bloomin’ Brands) that set the tempo for the next two-plus decades. In 2016 I opened JP Consulting with a commitment to providing hospitality and beverage concepts with strategic direction and growth for brands and their people.
 
My Biggest Challenge To Wellness: 
Equilibrium. Finding balance is such a high hurdle, that I tattooed the symbol ( ⇌) on my wrist as a reminder four years ago. For many years, my approach to health was Anthony Bourdain style - treating my body like an amusement park where late nights, indulgent dinners, frequent imbibing was all part of the gig. My solution was offset the intake with in doubles of Soul Cycle or long hours at the gym thinking one bad habit calibrated the other.  
 
It wasn’t really until I found yoga and then began teaching that my focus shifted. It felt fraudulent to be teaching a practice that I wasn’t actually practicing. Everything about this yoga is rooted in balance and I had none.  After two rounds of pneumonia in the same year, I knew it was time to find a better way.

How I Keep It Together To Stay Well:  
Each New Year in lieu of resolutions, I add one healthy/ier practice to my routine.  2019 was the year I finally added vitamins (I hate taking pills) and a daily shot of Frankincense and Apple Cider vinegar to my mornings.  I also believe in visual commitments, and keep a calendar in my kitchen to map out the workouts I plan to take in advance. I rather get myself out of bed, on a mat or to the gym than have to write “lazy” over the days I committed to – and this works for me.
 
My yoga practice has really played a vital role in wellness on the road, as all I really need is 30 minutes and a floor. When I cannot make time to move my body - I commit to meditation, journaling and lots of water.

You can connect with Jayne on Instagram, Facebook or via her website www.jpcla.com

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