Joel Peterson - “Godfather Of Zin” And Founder, Once And Future Wine (USA)
Years in the Wine Industry: 46
In 1976, in a fit of hubris, I started Ravenswood winery making 327 cases of Old Vine Dry Creek Zinfandel. We grew Ravenswood to the point where we went public (traded on the NASDAQ) and ultimately sold the winery to Constellation Brands in 2001.
Once and Future is a smaller (under 3,000 cases), hands-on winery, that only makes the wines that I love, featuring unique single vineyard designated old vineyards, made in the same way I made wine in the early years at Ravenswood.
Morgan Twain Peterson, Joel's son, founded Bedrock Wine Company and recently earned the Master of Wine degree.
My Biggest Challenge To Wellness:
Age related entropy. At 71 I continue to be engaged in all facets of the wine business with the usual challenges to wellness. Those would be exceptionally decadent winemaker dinners, long distance airline travel, irregular sleep, and an abundance of readily available delicious liquid grape refreshment. Did I mention the sales stress anxiety? Overlay that with a decreasing metabolism coupled with muscles and tendons that no longer enjoy the abuse to which they were once subjected without complaint, and you have a real challenge.
How I keep it Together To Stay Well:
I learned some years ago they staying well is a proactive endeavor. To combat those amazing dinners I maintain a mostly vegetarian at other times. Staying hydrated and using saline nasal mist helps with the plane travel. I have learned that I don’t have to be the last to leave the party (though as I get older I seem to be among the first to leave). Delicious grape beverage availability has become an exercise in taste, enjoyment and knowledge rather than consumption (except when it comes to the nightly glass of Champagne).
While I have always made a point of exercising (mostly swimming) I have added a morning routine that includes pilates, yoga and meditation that has done wonders for the stress and the complaining body parts. As you get older it is hard not to start dividing your days as good days and bad days. At the moment I definitely have more good days than bad. I plan to keep that going for as long as it is in my power to do so.
How can we connect with you?
You can connect with Joel on Facebook, Instagram or Once and Future Wine