Irene Graziotto - International Press Officer, Studio Cru - La Buona Comunicazione (Italy)
Years In Industry:
My Biggest Challenge To Wellness:
Spending many hours communicating in front of a screen and on social media in a way that enhances real life and does not substitute it. As we say at Studio Cru, balancing press releases and tweets with handshakes, coffees and... glasses of wine, of course!
How I Keep It Together To Stay Well:
I do sports, from rock climbing to jogging, from skiing to canoeing. I love sport but above all, I love doing sport with friends. A good laugh is as beneficial as endorphins shots. I love sport because it teaches you how to cope with adrenaline.
Last but not least, I try to build up alliances - especially with women. Many women feel other women are a trigger. Until we stop perceiving a woman as a trigger in itself, the battle will go on and competitive stress will not decrease. We have to create alliances, not only with women but also with men. A few ladies have started the battle - Ellen Pao in Silicon valley, for example - and many are following her example.
Daily life behavior is crucial - "Gutta cavat lapidem non vi sed saepe cadendo" wrote Roman Poet Ovid, which means "Dripping water hollows out stone, not through force but through persistence".