Erica Crawford - Owner / Managing Principal, Loveblock Farms New Zealand. Former Co-Founder Of Kim Crawford Wines (New Zealand)

Erica Crawford - Owner / Managing Principal, Loveblock Farms New Zealand. Former Co-Founder Of Kim Crawford Wines (New Zealand)

Years In Industry:

Since 1996. I co-founded Kim Crawford Wines as one of the first “virtual wineries” in New Zealand. After serving a non-compete post our sale to Constellation Brands, we now focus on organic farming and deep sustainability, producing wines under the Loveblock brand.  My journey to organics has changed my outlook on life a lot. 

My Biggest Challenge To Wellness:

I struggle with balance and delegation. I tend to pick up the slack in all areas of business as we are a small family owned company again. Exercise, even a quick stretch, gets pushed to the bottom of the list when demands pile up. I’m also formalizing my viticulture knowledge and am two papers away from that Post Graduate degree. Some say I don’t need it, but it is something I want to tick off. 

Oh and I really like tasting flavours, I love food but it’s now piling up around my middle aged girth!

How I Keep It Together To Stay Well:

I’ve learnt the importance of a good sleep. Alcohol definitely interferes with sleep quality, so I try not to have that last glass at dinner too close to bed time. When I do, I pay the price. I aim for three to four wine-free days a week. It takes focus I must say, but my general mental capacity is definitely better. It doesn’t always happen, and I have generally cut down in my overall wine consumption.

Travel is challenging for all of us. I’m interested in the history of cities, so I walk those cities and towns I spend time in. There is something good and beautiful in each little town, so I seek that out. On a recent trip to my homeland of South Africa, my sister taught me to crochet, and doing those little granny squares is really therapeutic believe it or not! I’m now working on a cover for a small cushion :)

 How Can We Connect With You?
You can connect with Erica on Instagram and Twitter or  FaceBook

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