Alison Smith Story - President & Co-Founder, Smith Story Wine Cellars (USA)

Alison Smith Story - President & Co-Founder, Smith Story Wine Cellars (USA)

Years in the Industry: 
16 years. After a couple of part-time wine gigs to get my feet wet, I took a full-time position as a wine buyer and marketing manager for K&L Wine Merchants, which was my “MBA” year of sorts in the wine industry. I then started two businesses and a non-profit that allowed me to travel the world and help family owned wineries with sales and marketing, before founding Smith Story Wine Cellars with my husband Eric Story, in 2013.
 
My Biggest Challenge to Wellness:
I’m a certified workaholic who’s driven by creativity and social interaction, but also tasked with running all facets of the business so getting good rest is my biggest challenge. Both Eric and I are always trying to find a way to take a day off from the business, and so far we are failing. The anxiety of starting a new winery on your own is crushingly brutal.  

We split our time between weekends in the Anderson Valley (our tasting room location) and week days in Santa Rosa where we are close to the winery and airports. The constant balance is a mental thing wrapped up in tortilla of exhaustion with a side of nervous anxiety sauce.
 
How I keep It Together To Stay Well: 
In 2010 I participated in a 40-day Baron Baptist Yoga program that created this ah-ha “equanimity moment” of sorts of me. I try my best to focus on equanimity in business dealings and am always working on my emotional intelligence skills.

Also, I think not drinking alcohol everyday has been my best tool in the wellness-toolbox. I’ve found my own way of mediation through giving thanks through prayer in the morning and night.

I also have a fun outlet with our dear dog Lord Sandwich allowing me to switch my mind off of the hardcore business hours for some unconditional love, laughter and joy. One day at a time!
 
You can connect with Alison on Instagram at SmithStoryWines TwitterSmithStoryWines or online at www.smithstorywinecellars.com

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