This is the second in a two-part series that considers the role and status of the millennial demographic in the future of the wine business. You can read Part I here: “Millennials We Need You”
All in Collaboration
If you have tuned in to any wine news over the past weeks and months, there exists a heightened level of concern around the lack of engagement, consumption and overall interest by the millennial demographic with the wine category.
Self care is a thing that, as we can all attest, way too often gets pushed far down the to-do list, in lieu of work things and family things and just about everything but self-things.